Hope Shultz, Founder Webvet.com, how did you get a 500k viral video produced for free?

These spots were created and executed by McCann Erickson NYC.  While they cost us nothing, they were developed and produced gratis, in my experience these would have cost at least $500K.  McCann, the director, special effects guy and production company all donated their time and even ate some costs.  Honestly, it’s because they liked the creative freedom we gave them and are now free to enter them into the major creative awards shows, including Cannes.  So, they look at this as business development costs. 

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